Coop Mitt Recipe book for joint success This is how Coop Mitt showed that when they gather for a challenge, they exceed both their own and the outside world’s expectations. Background 2020, in many ways, was an exceptional year for Coop Mitt. With a new CEO and...
BillerudKorsnäs The consumer panel as fuel for brand positioning, business development and public relations How to position a brand’s thought leadership by launching a unique global consumer panel. Background In the coming decades, increasing urbanization – with...
BillerudKorsnäs Global leadership through sustainable innovation How to position a brand through sustainable innovation in competition with an entire world that has the same ambition. Background There is a delicate line between green washing and true green innovation....
SBAB Bank Game-changing brand transformation How SBAB Bank was transformed from a funny marketer into a serious societal actor thus forcing an entire industry to follow. Background Back in 2010 SBAB Bank was heavily weighted towards, and hence well known, for its...
Com Hem Storytelling through financial reporting How to use financial reporting to tell a wider story than just results and figures. Background Com Hem, a fore runner within triple play (IP telephony, broadband and TV) in Sweden needed to increase the knowledge of...
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