Danske Bank Sweden’s credit analysts, Louis Landeman and Gabriel Bergin, as well as program managers for Credit Values, designed a topic catalog for the podcast including as diverse topics as the latest financial crisis, bail-in of banks, municipal finances and challenges, security policy, political science, leadership and neuroeconomics. In addition, various aspects of sustainability would also be a recurring theme in which Kreditvärden would highlight everything from green bonds to more general discussions and analyzes of the ongoing climate change and its impact on the economy. The editorial work also included identifying and inviting various experts for in-depth discussions.
A website was created for the program and the launch of the Kreditvärden podcast was made in connection with Louis Landeman and Gabriel Bergin releasing the book ”Corporate Bonds – From AAA to Bankruptcy” in 2014.
» Use as much internal expertise as possible, but do not underestimate the complexity of program leadership.
» Be sure to design a program statement for your podcast as well as an editorial plan, preferably with a guest list.
» Choose topics based on relevance to the listeners and present them with the right balance between factual knowledge and comprehensibility.
» Success does not come overnight. Continue to produce and publish and work in parallel with marketing.
» The equipment required to run a podcast does not have to be very expensive.